say the #1 barrier to scaling agentic commerce is redesigning liability frameworks
56%
say the #1 barrier to scaling agentic commerce is redesigning liability frameworks
43%
say identity and credential-binding standards must be established before scaling
23%
plan to proactively accelerate agentic commerce in the next 3 years
As transactions shift from human to AI initiated, identity must evolve for agents to operate safely and securely on behalf of consumers. Acquirers say they need clearer standards for binding identity, credentials, and intent, which helps ensure every agent led transaction is authenticated, authorized, and transparent.
Agentic commerce introduces new expectations for how acquirers, merchants, networks, issuers, and AI platforms coordinate. To navigate these challenges, acquirers are prioritizing interoperability and shared standards so merchants don’t face fragmented experiences across channels or platforms.
Acquirers want stronger governance, clearer accountability, and updated risk models to ensure that agent activity is transparent and trustworthy. With enhanced controls and consistent oversight, acquirers can help merchants safely—and successfully—adapt to agentic commerce.
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